Content strategy: A consistent voice and story

A look at two companies who use a consistent voice and story in their content strategy, and how it builds trust and credibility for their organization.

Voice is the unique sound to your company, representing both your brand and personality. Your voice influences everything about your business, from client meetings to speaking events to internal communications. It also affects all communication methods: social media, blogs, website content, printed content, advertising, newsletters, etc.

The future of content strategy

Content strategists have been writing for large screens for some time now. In the past five years, we’ve transitioned to mobile with smaller screens, and with a larger demand. However, mobile is no longer “just” in our future; it’s upon us, now. With the advancements in technology changing everyday, content strategists are challenged to start thinking more strategically than ever.