Content strategists have been writing for large screens for some time now. In the past five years, we’ve transitioned to mobile with smaller screens, and with a larger demand. However, mobile is no longer “just” in our future; it’s upon us, now. With the advancements in technology changing everyday, content strategists are challenged to start thinking more strategically than ever.
This is an overview of a recent webcast with Sara Wachter-Boettcher, “How to get unstuck: content strategy for the future.”
When working with “content everywhere,” we run into a lot of problems: the content is inaccessible, broken, missing, or often times, useless. It’s difficult ensuring that the correct content is displayed across multiple devices and channels. Content strategy focuses on these problems, identifying what content you’re going to publish, why, and how. And yet, it’s still feels too hard.
This post is inspired by Kate Kiefer and the MailChimp team and their Voice & Tone style guide.
A few years ago, I worked for a marketing company creating email campaigns. Our team was successful with over 20 clients, but we had a high unsubscribe rate and little to no engagement.
This post is an overview of a recent webinar with David Hobbs on “Handling Content During a Website Migration” (http://hobbsontech.com). His simple steps on how to plan for “moving day” created a clear understanding of how important a plan is when taking on such a task. Follow David on Twitter and visit his website.
Every content strategist has a different process. When I first started in content strategy, I didn’t have a set system of how I dealt with projects; it was something that developed over time. This is a question I get asked regularly…”What is content strategy all about?” or “What is your process?”